Some declarations are simple. A heart, a name, a wink: today we’re launching the I ❤ Bergerac collection — our love letter to the most charming town in the Dordogne, signed by our house mascot himself.

What’s in the collection?

• The I ❤ Bergerac t-shirt — heavyweight cotton, white, black or navy
• The sweatshirt — soft fleece for misty mornings on the quays
• The cotton tote — for the market, the beach, the boulangerie
• The matte poster — wear your heart on your wall
• The iPhone case — your love for Bergerac, fifty times a day

And a time-traveller joins the family…

What happens when a 17th-century swordsman-poet wakes up in 2026? He meets a smartphone — and panics. Our new “You Talk Inside the Magic Box?!” phone case is the first design of the Cyrano Discovers the 21st Century series. Selfies, e-bikes and flat whites are coming. Stay tuned.

Wine and baguette, anyone?

We also added two gourmet pieces to our French Style collection: the Vin & Baguette t-shirt and sweatshirt — Cyrano at his happiest, between a bottle of Bergerac red and a baguette fresh from the oven.

Everything is designed in-house in Bergerac and printed on demand in Europe, with worldwide shipping. And remember: the Tour de France rolls through Bergerac on 11 July 2026 — our TDF2026 collector range is still available, while it lasts.

À bientôt — and remember: love is like a baguette, best shared fresh. 🥖